As of the first quarter of 2016, Facebook had 1.65 billion monthly active users and with five new profiles being created every second the chances are your audience is already on Facebook. Combine this with the fact that the average user spends around 55 minutes a day on Facebook it’s the perfect platform for most businesses. Why?
2. Reach & Connection
With these sorts of numbers spending this amount of time on a platform it makes perfect sense to provide an area for your customers to connect with you! It’s the perfect place to remind your customers and fans of your business, products and services as well as gauge demand for forthcoming products. Connecting with your fans on a daily basis is the perfect way to build up trust and familiarity amongst your existing customers.
It’s also a great way to…
3. Increase Your Audience
With “like” and “share” functionality Facebook is the perfect platform for increasing your audience. With this content is king – don’t sell every time you post – in fact we recommend a one in five formula wherein the other four posts are engaging, interesting or funny whilst still being relevant to your field. These are the posts your core audience will want to share with their friends – an average of 338 potential likes per share! And the best way to be share-able..
Having a Facebook page for your business is a great way to create and enhance your brand message – simply for the fact that the more you are seen and the more your message is heard the more likely you are to be remembered! This does mean that you have to be careful about the message you send out there - making sure it is both consistent and positive! Facebook makes it incredibly easy to make smaller companies look more prevalent if done right – all it takes is a few creative tweaks to make a Facebook page look professional! The more consistent and engaging you are as a brand the more they will react to your page which in turn helps…
5. Positively Impact Your SEO!
As the phrase goes if you aren’t on the first two pages of google you don’t exist! One of the easiest and most effective ways of increasing your search engine ranking is by having a Facebook page and using it to drive traffic effectively to your website. The more active you are on Facebook the more likely you are to be above your competitors in the search engine results!