Twitter and Yelp have partnered up to enhance integration between the two apps in the UK and Japan following a similar roll out in Germany last month. According to TechCrunch, users will be able to add Yelp geotags to their tweets that will include a location’s Yelp rating and address. It’s becoming increasingly important for marketers to capture mobile location data.
It allows them to assess and analyse buyer behavior and launch new advertising opportunities. Designed to bo